Virtual Training Customer Experience, Sales, and Marketing Excellence

Value-Based Selling and Pricing Online Course

Join our virtual, live instructor-led session and master Value-Based Selling and Pricing Training from anywhere in the world.

5 Days Duration
Live Online Delivery
12 Dates Available
Certificate Included
Master value-based selling and pricing to justify premium deals, improve margin discipline, and strengthen buyer trust through evidence-led conversations.

Upcoming Virtual Training Schedules

Join from anywhere in the world with our live instructor-led sessions

Code Start Date End Date Duration Fee
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
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5 Days
USD 850
VBP-01
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5 Days
USD 850
VBP-01
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5 Days
USD 850
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USD 850
VBP-01
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5 Days
USD 850
VBP-01
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5 Days
USD 850
VBP-01
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5 Days
USD 850
VBP-01
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5 Days
USD 850
VBP-01
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5 Days
USD 850
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5 Days
USD 850
VBP-01
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5 Days
USD 850
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5 Days
USD 850
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Here's What You'll Learn

Each module tackles real challenges you face in your role

1

Value-Based Selling Foundations

2

Customer Value Discovery

3

Economic Value and Pricing Logic

4

Value Proposition and Messaging

5

Competitive Pricing and Differentiation

6

Pricing Governance and Deal Control

7

Commercial Reporting and Scaling

Market-specific guidance for Burkina Faso

A country-aware view of the pressures, proof points, and practical tools that shape how this course applies locally.

Why this course matters in Burkina Faso

Strategic context for the risks, opportunities, and capability gaps this training addresses locally.

Value-based selling and pricing matters in Burkina Faso because commercial teams are under pressure to defend margins with clearer business cases rather than rely on discounts or product features alone. In a market where buyers may be increasingly procurement-led and price sensitive, the course helps sales, pricing, and account teams connect offers to measurable outcomes and justify premium terms. It is especially relevant for leaders deciding how to improve deal quality, protect revenue, and standardize pricing discipline across accounts.

Margin defense

For teams selling into cost-conscious buyers, the ability to quantify savings, risk reduction, or revenue impact is a practical way to reduce discounting pressure and hold price.

Stronger buying cases

When prospects need internal approval, value maps and economic arguments help account teams support the buyer’s business case instead of pushing features alone.

Commercial discipline

Pricing analysts and revenue leaders can use value-based methods to make discounting rules, proposal structures, and negotiation ranges more consistent across the sales force.

This training is timely because value claims have to stand up more often to informed buyers and tighter procurement scrutiny. As teams use digital research and more structured buying processes, salespeople need a repeatable method for translating outcomes into price and proposal logic.

Where this course runs

Value-Based Selling and Pricing Training is delivered in the cities below — pick the one that fits your schedule.

Real Results from Real Professionals

Thousands of professionals have transformed their careers through our training programs. Now, it's your turn.

Trusted by 100+ organizations across 40+ countries

Premier Bank
Amnesty International
UNDT SACCO
UNFPA
USAID
AMREF Health Africa
KENTRADE
CPF
UFIA
UNICEF
Central Bank of Kenya
UNDP
GIZ
Premier Bank
Amnesty International
UNDT SACCO
UNFPA
USAID
AMREF Health Africa
KENTRADE
CPF
UFIA
UNICEF
Central Bank of Kenya
UNDP
GIZ
Barbours
Bank of Rwanda
RFA
Dahabshil Bank
Dorcas Aid
Finn Church Aid
KCB Foundation
Ministry of Education Saudi Arabia
NSSF Uganda
RBA
Reserve Bank of Malawi
WASREB Kenya
Virginia Commonwealth University
Barbours
Bank of Rwanda
RFA
Dahabshil Bank
Dorcas Aid
Finn Church Aid
KCB Foundation
Ministry of Education Saudi Arabia
NSSF Uganda
RBA
Reserve Bank of Malawi
WASREB Kenya
Virginia Commonwealth University