Canadian sales teams can use value-based pricing to reduce avoidable discounting by tying proposals to measurable buyer outcomes instead of product features alone.
Virtual Training
Customer Experience, Sales, and Marketing Excellence
Value-Based Selling and Pricing Online Course
Join our virtual, live instructor-led session and master Value-Based Selling and Pricing Training from anywhere in the world.
5 Days
Duration
Live Online
Delivery
12 Dates
Available
Certificate
Included
Master value-based selling and pricing to justify premium deals, improve margin discipline, and strengthen buyer trust through evidence-led conversations.
Upcoming Virtual Training Schedules
Join from anywhere in the world with our live instructor-led sessions
| Code | Start Date | End Date | Duration | Fee | |
|---|---|---|---|---|---|
| VBP-01 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| VBP-01 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| VBP-01 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| VBP-01 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| VBP-01 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| VBP-01 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → |
Here's What You'll Learn
Each module tackles real challenges you face in your role
1
Value-Based Selling Foundations
2
Customer Value Discovery
3
Economic Value and Pricing Logic
4
Value Proposition and Messaging
5
Competitive Pricing and Differentiation
6
Pricing Governance and Deal Control
7
Commercial Reporting and Scaling
Market-specific guidance for Canada
A country-aware view of the pressures, proof points, and practical tools that shape how this course applies locally.
Tools and platforms relevant to this field
3Field-relevant examples that may be featured in training where they support the confirmed scope. Exact coverage depends on participant needs and delivery format.
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Salesforce Sales Cloud SalesforceUsed by sales teams to manage account intelligence, opportunity stages, and value-based deal notes in a structured CRM workflow.
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Microsoft Dynamics 365 Sales MicrosoftUsed to connect customer data, forecasting, and sales execution so teams can document commercial value and track deal progression.
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HubSpot Sales Hub HubSpotUsed by commercial teams to track contacts, automate follow-up, and maintain consistent value messaging across pipeline stages.
Where this course runs
Value-Based Selling and Pricing Training is delivered in the cities below — pick the one that fits your schedule.
