For Colombian businesses, the key decision is not whether to run a loyalty scheme, but whether the scheme changes behavior enough to protect margin. Teams need to distinguish between points that encourage repeat purchase and incentives that merely discount revenue.
Virtual Training
Customer Experience, Sales, and Marketing Excellence
Loyalty Programs & Customer Retention Online Course
Join our virtual, live instructor-led session and master Loyalty Programs & Customer Retention Training from anywhere in the world.
5 Days
Duration
Live Online
Delivery
7 Dates
Available
Certificate
Included
Master Loyalty Programs & Customer Retention to maximize Customer Lifetime Value, reduce churn, and build data-driven engagement strategies using advanced RFM analysis.
Upcoming Virtual Training Schedules
Join from anywhere in the world with our live instructor-led sessions
| Code | Start Date | End Date | Duration | Fee | |
|---|---|---|---|---|---|
| LPR-05 | Weekend (4 Weeks) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Weekend (4 Weeks) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Weekend (4 Weeks) | USD 850 | Reserve my seat → Register my team → |
Here's What You'll Learn
Each module tackles real challenges you face in your role
1
Economics of Retention and CLV Foundations
2
Data Segmentation with RFM Analysis
3
Loyalty Program Architecture and Design
4
Behavioral Economics and Gamification
5
AI, Personalization, and Retention Tech
6
Financial Modeling and Liability Management
7
Omnichannel Integration and Service Recovery
8
Retention Content and Communication Strategy
9
Privacy, Ethics, and Data Governance
10
Strategy Synthesis and Executive Reporting
Market-specific guidance for Colombia
A country-aware view of the pressures, proof points, and practical tools that shape how this course applies locally.
Tools and platforms relevant to this field
5Field-relevant examples that may be featured in training where they support the confirmed scope. Exact coverage depends on participant needs and delivery format.
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Salesforce Sales Cloud SalesforceUsed to track customer activity, segment accounts, and coordinate retention outreach across sales and service teams.
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Microsoft Dynamics 365 Customer Insights MicrosoftUsed to unify customer data, build segments, and support personalized campaigns and churn-risk monitoring.
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SAP Emarsys SAPUsed to automate lifecycle marketing, trigger retention journeys, and personalize offers based on behavior.
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Adobe Experience Platform AdobeUsed to combine profile data and activation workflows for more targeted customer engagement.
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Power BI MicrosoftUsed to monitor retention dashboards, redemption performance, cohort trends, and customer value trends.
Where this course runs
Loyalty Programs & Customer Retention Training is delivered in the cities below — pick the one that fits your schedule.
