Virtual Training Customer Experience, Sales, and Marketing Excellence

Value-Based Selling and Pricing Online Course

Join our virtual, live instructor-led session and master Value-Based Selling and Pricing Training from anywhere in the world.

5 Days Duration
Live Online Delivery
12 Dates Available
Certificate Included
Master value-based selling and pricing to justify premium deals, improve margin discipline, and strengthen buyer trust through evidence-led conversations.

Upcoming Virtual Training Schedules

Join from anywhere in the world with our live instructor-led sessions

Code Start Date End Date Duration Fee
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
VBP-01 Mon - Fri (5 Days) USD 850 Reserve my seat → Register my team →
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USD 850
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USD 850
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USD 850
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5 Days
USD 850
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5 Days
USD 850
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5 Days
USD 850
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USD 850
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5 Days
USD 850
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USD 850
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Here's What You'll Learn

Each module tackles real challenges you face in your role

1

Value-Based Selling Foundations

2

Customer Value Discovery

3

Economic Value and Pricing Logic

4

Value Proposition and Messaging

5

Competitive Pricing and Differentiation

6

Pricing Governance and Deal Control

7

Commercial Reporting and Scaling

Market-specific guidance for Denmark

A country-aware view of the pressures, proof points, and practical tools that shape how this course applies locally.

Why this course matters in Denmark

Strategic context for the risks, opportunities, and capability gaps this training addresses locally.

Value-based selling and pricing matters in Denmark because buyers are sophisticated, procurement is disciplined, and sales teams need to justify price with measurable business outcomes rather than product features alone. The course is especially relevant for revenue leaders, account teams, pricing specialists, and commercial managers who must protect margin while still winning competitive deals. It helps Danish organisations make better decisions on discounting, packaging, and commercial terms by linking offers to customer economics and decision criteria. In a market where credibility and evidence matter, this training strengthens the business case behind every proposal.

Margin defence over discounting

Danish sales teams often face pressure to compete on price; value-based pricing gives them a structured way to defend margin by quantifying outcomes, risk reduction, and payback instead of relying on feature comparisons.

Procurement-ready commercial logic

When buyers bring stronger procurement discipline into negotiations, reps need deal-level value narratives and economic justification that can withstand scrutiny from finance and purchasing stakeholders.

Better alignment between sales and pricing

The course is useful where pricing decisions are fragmented across sales, finance, and product teams, because it creates a shared language for value, discount governance, and proposal approval.

This training is timely in Denmark because commercial teams are under pressure to show measurable return on investment in shorter buying cycles and more data-informed purchasing processes. As digital research and AI-assisted comparison make product features easier to replicate, the differentiator increasingly becomes the seller’s ability to quantify business impact and defend price.

Tools and platforms relevant to this field

3

Field-relevant examples that may be featured in training where they support the confirmed scope. Exact coverage depends on participant needs and delivery format.

  • Microsoft Dynamics 365 Sales Microsoft
    Used by sales teams to manage opportunity data, track stakeholder conversations, and attach value narratives and pricing approvals to active deals.
  • Salesforce Sales Cloud Salesforce
    Used to structure pipeline, account intelligence, and quote-support workflows where value-based messaging and discount discipline need to be visible across the sales cycle.
  • Power BI Microsoft
    Used to build account-level value scorecards, margin dashboards, and pricing performance views that support commercial decision-making.

Where this course runs

Value-Based Selling and Pricing Training is delivered in the cities below — pick the one that fits your schedule.

Real Results from Real Professionals

Thousands of professionals have transformed their careers through our training programs. Now, it's your turn.

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Premier Bank
Amnesty International
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UNFPA
USAID
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CPF
UFIA
UNICEF
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UNDP
GIZ
Premier Bank
Amnesty International
UNDT SACCO
UNFPA
USAID
AMREF Health Africa
KENTRADE
CPF
UFIA
UNICEF
Central Bank of Kenya
UNDP
GIZ
Barbours
Bank of Rwanda
RFA
Dahabshil Bank
Dorcas Aid
Finn Church Aid
KCB Foundation
Ministry of Education Saudi Arabia
NSSF Uganda
RBA
Reserve Bank of Malawi
WASREB Kenya
Virginia Commonwealth University
Barbours
Bank of Rwanda
RFA
Dahabshil Bank
Dorcas Aid
Finn Church Aid
KCB Foundation
Ministry of Education Saudi Arabia
NSSF Uganda
RBA
Reserve Bank of Malawi
WASREB Kenya
Virginia Commonwealth University