About the Course
Organizations want product decisions they can prove, not just product opinions. In advanced product strategy and roadmapping work, you need to demonstrate customer insight synthesis, value-based prioritization, strategic sequencing, roadmap governance, and stakeholder alignment. Frameworks such as Jobs-to-be-Done, Kano Model, MoSCoW, and OKRs give you a shared language for choosing what to build, what to defer, and what to communicate to leadership.
This course turns scattered product knowledge into a structured system for shaping strategy and roadmaps. You will practice market and competitor analysis, opportunity scoring, roadmap architecture, dependency mapping, KPI alignment, and release sequencing using product artefacts you can take back to work. What you will learn: how to build a product strategy statement, prioritization model, and roadmap that support business goals and delivery reality. You will practice constructing these outputs in class and will be introduced to advanced portfolio-level alignment concepts at an overview level, so you can scope the next step without overcommitting the team.
This training also reflects the real constraints you manage every day, including limited engineering capacity, shifting stakeholder priorities, incomplete customer evidence, and pressure to justify trade-offs quickly. It is designed for professionals who must produce credible roadmaps under time and resource pressure while keeping product direction clear across leadership, delivery, and commercial teams. This course teaches advanced product strategy and roadmapping through applied planning so you can make decisions that are strategic, traceable, and realistic.
Target Audience
This course is designed for professionals who already contribute to product decisions and need sharper strategy-to-roadmap execution.
- Product Manager who prioritizes features and aligns roadmaps with business goals
- Senior Product Owner who converts product vision into delivery sequencing
- Product Strategy Manager who frames positioning and portfolio trade-offs
- Portfolio Manager overseeing roadmap dependencies across multiple product lines
- Business Analyst supporting product discovery, requirements, and feature validation
- UX Researcher translating user insight into opportunity statements and journeys
- Innovation Manager evaluating concepts for strategic fit and market timing
- Agile Delivery Lead coordinating roadmap commitments with sprint capacity
- Head of Product reporting roadmap decisions to executives and sponsors
- Sales Enablement Manager aligning launch messaging with product direction
Course Objectives
This course equips you to plan, execute, and measure product strategy and roadmapping initiatives that improve prioritization, strengthen stakeholder alignment, and support strategic delivery decisions.
- Analyze product opportunities using Jobs-to-be-Done, competitive analysis, and customer evidence.
- Apply the Kano Model and MoSCoW to prioritize roadmap candidates under capacity constraints.
- Build a product strategy canvas that links vision, market problem, and differentiation.
- Create a roadmap draft with milestones, dependencies, and release sequencing in Aha! or Miro.
- Assess roadmap quality against OKRs, delivery feasibility, and stakeholder alignment criteria.
- Map stakeholder interests and decision rights for roadmap approval and change management.
- Measure roadmap progress using OKRs, product KPIs, and launch readiness indicators.
- Synthesize discovery findings into an executive product brief and communication plan.
Requirements & Prerequisites
Recommended for professionals with working knowledge of product management, delivery planning, or product ownership. You should already understand basic product lifecycle concepts, cross-functional collaboration, and how backlog items move through a development workflow. No coding is required, but you will benefit from experience reviewing customer feedback, feature requests, product metrics, or sprint plans. Participants should bring a laptop for roadmap exercises and, where possible, a current product brief, backlog sample, or planning artefact from their own work.
Local Application and Business Return in Thailand
How participants can apply the training in local operating conditions, and the return their organisation can plan for.
How participants apply this
Expected ROI
Training Methodology
This is a practical, outcome-driven course designed to turn product strategy aspiration into measurable action and credible reporting.
Methodology includes:
- Hands-on calculation using WSJF-style prioritization scores and product impact estimates.
- Scenario simulation for a roadmap reset after shifting customer demand and delivery delays.
- Assessment using a roadmap health checklist informed by OKRs, MoSCoW, and Kano.
- Stakeholder mapping exercise for product, engineering, sales, and executive approval chains.
- Case study analysis across SaaS, consumer tech, financial services, and B2B platforms.
- Group workshop producing a product strategy canvas and 90-day roadmap draft.
- Reflection exercise comparing current roadmap practice against evidence from product metrics and discovery findings.
Upcoming Sessions
Next available dates worldwide
Certification
Recognized credentials that advance your career
Participants who complete the Advanced Product Strategy and Roadmapping Training Program earn a Trainingcred Certificate of Achievement, demonstrating professional competence and alignment with global standards in learning and development.
NITA Accredited
Accredited by the National Industrial Training Authority, ensuring programs meet nationally recognized standards of quality and relevance.
CPD Certified
Recognized by the CPD Certification Service, ensuring every program meets internationally benchmarked standards of professional excellence.
Why this course earns its place on your CV
Accredited training, practitioner trainers, and peers on the same career track — the three things real expertise is built on.
Effective Learning & Skill Development
- Build expertise with structured, outcome-driven learning.
- Equip individuals and teams with skills that grow with industry needs.
- Reinforce learning through real-world scenarios, case studies and practical exercises.
Career Growth & Professional Advancement
- Apply what you learn with a proven methodology that ensures lasting impact.
- Develop immediately usable skills that translate directly into workplace success.
- Gain the expertise needed for career advancement and leadership roles.
Training Optimization & Learning Excellence
- Tailor training to industry-specific challenges and organizational goals.
- Use data-driven insights and automation to enhance training effectiveness.
- Evaluate progress and ensure long-term learning success.
Tools and platforms relevant to this field
Examples Thailand teams may encounter, and that may be featured in training where they support the confirmed course scope.
These are field-relevant examples, not a promise that every tool will be covered. Exact coverage depends on the confirmed course scope, participant needs, and delivery format.
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Microsoft Power BI MicrosoftProduct teams use it to track OKRs, feature adoption, funnel metrics, and portfolio performance in dashboard form for leadership reviews.
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Jira Software AtlassianTeams use it to connect roadmap initiatives to delivery work, manage dependencies, and monitor release progress across engineering and product functions.
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Confluence AtlassianTeams use it to document product strategy, decision logs, discovery findings, and roadmap rationale in a shared workspace.
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Aha! Aha! LabsProduct managers use it to draft strategy-backed roadmaps, visualize priorities, and communicate sequencing to stakeholders.
