Brazilian teams using loyalty only as a promotional tool risk eroding margin; the course is most useful where leaders need to connect redemption cost, repeat purchase behavior, and customer lifetime value in one decision framework.
Loyalty Programs & Customer Retention Online Course
Join our virtual, live instructor-led session and master Loyalty Programs & Customer Retention Training from anywhere in the world.
Upcoming Virtual Training Schedules
Join from anywhere in the world with our live instructor-led sessions
| Code | Start Date | End Date | Duration | Fee | |
|---|---|---|---|---|---|
| LPR-05 | Weekend (4 Weeks) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Weekend (4 Weeks) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Mon - Fri (5 Days) | USD 850 | Reserve my seat → Register my team → | ||
| LPR-05 | Weekend (4 Weeks) | USD 850 | Reserve my seat → Register my team → |
Here's What You'll Learn
Each module tackles real challenges you face in your role
Economics of Retention and CLV Foundations
Data Segmentation with RFM Analysis
Loyalty Program Architecture and Design
Behavioral Economics and Gamification
AI, Personalization, and Retention Tech
Financial Modeling and Liability Management
Omnichannel Integration and Service Recovery
Retention Content and Communication Strategy
Privacy, Ethics, and Data Governance
Strategy Synthesis and Executive Reporting
Market-specific guidance for Brazil
A country-aware view of the pressures, proof points, and practical tools that shape how this course applies locally.
Tools and platforms relevant to this field
5Field-relevant examples that may be featured in training where they support the confirmed scope. Exact coverage depends on participant needs and delivery format.
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Salesforce Sales Cloud SalesforceUsed to centralize customer records, segment accounts, and trigger retention follow-ups based on purchase and engagement history.
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Microsoft Dynamics 365 Customer Insights MicrosoftUsed to unify customer data and support audience segmentation, lifecycle campaigns, and personalized retention journeys.
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Adobe Experience Platform AdobeUsed to build customer profiles and coordinate personalized cross-channel loyalty communications.
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SAP Customer Experience SAPUsed in larger enterprises to connect sales, service, and marketing data for loyalty and churn management.
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Power BI MicrosoftUsed to track retention KPIs such as repeat purchase, redemption, cohort behavior, and customer lifetime value.
Where this course runs
Loyalty Programs & Customer Retention Training is delivered in the cities below — pick the one that fits your schedule.























