Digital Marketing Training Course
In an era where digital presence is not just an option but a necessity for business success, this course offers you the keys to unlock the full potential of digital tools and strategies. From the fundamentals of digital marketing to the complexities of social media dynamics and e-commerce, this course is tailored to provide corporate professionals with the skills and insights needed to thrive in the digital landscape. Whether you are a seasoned marketing professional, a business leader, or someone keen to delve into the digital marketing world, this course is designed to transform your understanding and approach to digital marketing.
| Venue Location | Duration | Language | |
|---|---|---|---|
| Nairobi, Kenya | 5 Days | English | Dates & Prices |
| Mombasa, Kenya | 5 Days | English | Dates & Prices |
| Kisumu, Kenya | 5 Days | English | Dates & Prices |
| Naivasha, Kenya | 5 Days | English | Dates & Prices |
| Nakuru, Kenya | 5 Days | English | Dates & Prices |
| Code | Start Date | End Date | Fee | |
|---|---|---|---|---|
| DMT-01 Filling Fast⚡ | Jul 15, 2024 | Jul 19, 2024 | USD. 680 | Register Individual Register Group |
| DMT-01 Filling Fast⚡ | Aug 19, 2024 | Aug 23, 2024 | USD. 680 | Register Individual Register Group |
| DMT-01 | Sep 16, 2024 | Sep 20, 2024 | USD. 680 | Register Individual Register Group |
| DMT-01 | Oct 07, 2024 | Oct 11, 2024 | USD. 680 | Register Individual Register Group |
| DMT-01 | Nov 25, 2024 | Nov 29, 2024 | USD. 680 | Register Individual Register Group |
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Transform Your Workforce
Learn emerging skills quickly with custom curriculum designed as per your needs.
Why top organizations prefer Trainingcred
- High engagement and outcome-centric learning
- Customized curriculum built with industry leaders, for industry leaders
- Hands-on exercises and industry use cases
- Strong reporting to track learning and calculate training ROI for managers
- Day 1 production ready on the completion of the training
Programs delivered as per your training needs
On Premises
Virtual Instructor-Led
Self-Paced
Blended
Modules Covered, Designed by Experts
Module 1: Introduction to Digital Marketing and Social Media Marketing
- Understanding Digital Marketing fundamentals.
- Exploring Social Media Marketing essentials.
- Responsibilities of a Digital Marketing professional.
- Creating a digital marketing framework.
- Analyzing current social and digital media trends.
Module 2: Content Creation and Curation
- Auditing and creating content.
- Developing a content strategy.
- Implementing content plans.
- Content analysis and improvement techniques.
Module 3: Digital Assets Management
- Types and scope of digital assets.
- Techniques for digital asset audit.
- Managing digital assets effectively.
Module 4: Social Media Marketing - Channels
- Introduction to Social Media for businesses.
- Effective use of platforms like Facebook, Twitter, Instagram, and YouTube.
- Social media data analysis and reporting.
Module 5: Social Media Marketing - Influencers
- Managing social media crises.
- Implementing influencer marketing strategies.
- Managing influencer relationships.
Module 6: Digital Advertising
- Fundamentals of digital display advertising.
- Techniques in digital remarketing.
- Setting goals and budgets for digital ads.
- Programmatic display advertising.
Module 7: Search Marketing
- SEO and keyword research fundamentals.
- Understanding SEM, PPC, and Google AdWords.
- Content optimization for search engines.
- Using Google Analytics for report interpretation.
Module 8: E-Commerce Marketing
- E-Commerce marketing essentials.
- Content creation and management for e-commerce.
- E-commerce metrics and shopper journey analysis.
- E-commerce channel prioritization and organizational adaptation.
About the Training Course
Digital Marketing is a critical aspect of business strategy in the modern landscape. This course is designed to equip professionals with a comprehensive understanding of digital marketing, encompassing social media marketing, content strategy, digital advertising, and SEO. The course focuses on the practical application of these skills in a rapidly evolving digital world.
Target Audience
This course is ideal for:
- Top management members seeking to understand digital marketing dynamics.
- Marketing professionals responsible for digital strategy and execution.
- Sales professionals interested in leveraging digital channels.
- Entrepreneurs and business owners seeking to enhance their digital presence.
- Professionals from various fields interested in digital marketing.
Course Objectives
By the end of this course, participants will:
- Grasp the essentials of digital marketing and its implications on businesses.
- Understand the fundamentals and intricacies of social media marketing.
- Acquire skills in creating and implementing a digital marketing framework.
- Learn the best practices and latest trends in digital marketing and e-commerce.
- Develop strategies for effective digital campaign management and agency coordination.
Organizational and Professional Benefits
Organizations will benefit from:
- Enhanced digital marketing strategies aligned with business goals.
- Efficient use of marketing budgets for better ROI.
- Improved customer engagement and satisfaction.
- A knowledgeable team capable of managing outsourced digital marketing activities.
- Long-term digital marketing strategies for sustainable growth.
Participants will gain:
- A solid foundation in digital marketing and social media.
- Skills to leverage digital tools for marketing objectives.
- Techniques for creating compelling digital content.
- Insights into budget allocation and campaign effectiveness.
- Ability to analyze data and connect digital marketing to business goals.
Training Methodology
This course includes:
- Interactive sessions led by industry experts.
- Practical exercises in digital marketing strategies and tools.
- Case studies and real-life examples.
- Group activities and discussions to reinforce learning.
- Access to digital marketing resources and tools.
Upcoming Sessions in International Locations
Certification: Your Badge of Honor!
Upon successful completion of our Digital Marketing Training Course, you won't just walk away with newfound knowledge – you'll also snag a Trainingcred Certificate! This isn't just any piece of paper; it's your golden ticket, showcasing your expertise and dedication in Customer Service, Sales and Marketing.
Tailor-Made Course: Like a Suit, But for Your Brain!
Imagine Digital Marketing Training Course that fits your team's needs as perfectly as a tailor-made suit! That's what we offer with our bespoke training solution. We don't believe in one-size-fits-all; instead, we're all about crafting a learning experience that's as unique as your organization.
How do we do it? By diving deep with a Training Needs Assessment, we uncover the hidden gems – the skills your team already rocks at, the knowledge gaps we need to bridge, and the ambitions soaring in their minds. It's not just training; it's a transformation journey, meticulously designed just for you and your team. Let's make learning personal.
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