Fundamentals of Marketing Training Course
What are Marketing Fundamentals? We keep vying for the attention of our prospects after having created a product or service that we consider to be the best. This makes us introduce our products and services to the buyers in ways which not only create an impact on them but also stand out from the competition.
This requires us to focus on marketing activities and their fundamentals. Marketing is at the core of any organisation and the consumer is the heartbeat. There will be no demand if there is no consumer – and of course no sales. It thus makes it important to understand the fundamentals of the market and how to develop and maintain a competitive advantage.
All this requires the effort and contribution of all the departments in an organisation. Many times departments other than marketing or sales fail to appreciate the need to share the vision of the Marketing function leaving enough space for rifts and regular conflicts.
| Venue Location | Duration | Language | |
|---|---|---|---|
| Nairobi, Kenya | 5 Days | English | Dates & Prices |
| Mombasa, Kenya | 5 Days | English | Dates & Prices |
| Kisumu, Kenya | 5 Days | English | Dates & Prices |
| Naivasha, Kenya | 5 Days | English | Dates & Prices |
| Nakuru, Kenya | 5 Days | English | Dates & Prices |
| Code | Start Date | End Date | Fee | |
|---|---|---|---|---|
| FMT-02 Filling Fast⚡ | Jul 15, 2024 | Jul 19, 2024 | USD. 680 | Register Individual Register Group |
| FMT-02 Filling Fast⚡ | Aug 19, 2024 | Aug 23, 2024 | USD. 680 | Register Individual Register Group |
| FMT-02 | Sep 23, 2024 | Sep 27, 2024 | USD. 680 | Register Individual Register Group |
| FMT-02 | Oct 21, 2024 | Oct 25, 2024 | USD. 680 | Register Individual Register Group |
| FMT-02 | Nov 18, 2024 | Nov 22, 2024 | USD. 680 | Register Individual Register Group |
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Transform Your Workforce
Learn emerging skills quickly with custom curriculum designed as per your needs.
Why top organizations prefer Trainingcred
- High engagement and outcome-centric learning
- Customized curriculum built with industry leaders, for industry leaders
- Hands-on exercises and industry use cases
- Strong reporting to track learning and calculate training ROI for managers
- Day 1 production ready on the completion of the training
Programs delivered as per your training needs
On Premises
Virtual Instructor-Led
Self-Paced
Blended
Modules Covered, Designed by Experts
Module 1: Introduction to Marketing
- Understanding Marketing and its Importance
- Evolution of Marketing Concepts
- The Marketing Mix: Product, Price, Place, Promotion
Module 2: Market Research and Analysis
- Basics of Market Research
- Understanding and Segmenting Your Audience
- Competitive Analysis and Market Positioning
Module 3: Consumer Behavior
- Psychological Factors Influencing Consumer Behavior
- Sociocultural Influences on Purchasing Decisions
- Consumer Decision-Making Process
Module 4: Branding and Positioning
- Principles of Branding
- Developing a Unique Value Proposition
- Positioning Strategies for Market Success
Module 5: Digital Marketing Fundamentals
- Overview of Digital Marketing Channels
- Basics of SEO and Content Marketing
- Introduction to Social Media Marketing
Module 6: Marketing Communications
- Crafting Effective Marketing Messages
- Integrated Marketing Communications (IMC)
- Public Relations and Media Strategy
Module 7: Sales and Marketing Alignment
- Understanding the Sales Funnel
- Strategies for Lead Generation and Nurturing
- Aligning Sales and Marketing Efforts
Module 8: Measuring Marketing Effectiveness
- Key Marketing Metrics and KPIs
- Introduction to Analytics in Marketing
- ROI of Marketing Campaigns
About the Training Course
Do you see regular conflicts in your marketing and the other support departments?
Do you notice a lack of empathy in the support departments towards the marketing function?
This training program designed by Trainingcred will help the participants appreciate every fundamental function in marketing. It will also help them to understand the decisions taken at the organisational level. It also includes the role played by each department towards the achievement of the business goals.
Target Audience
This program should be attended by Professionals who are:
- Heads of Departments
- Account Managers
- Product Managers
- Product Support Team
- Customer Service Account Managers
- Service and Support Escalation Managers
- Finance and Legal Departments
- Client-facing Staff
- Professionals who wish to upgrade or switch their career into marketing
- Working professionals in an organisation with an acumen and interest in Marketing Management
Course Objectives
This Fundamentals of Marketing Course will help you achieve the following:
- Understand the difference between traditional and contemporary marketing
- View marketing as a coordinated and integrated effort of all the departments and functions of the organisation
- Develop a thorough understanding of the skill required to gain a competitive edge in today’s constantly changing environment
- Appreciate the environment- external or internal to the organisation which will result in enhancing Product or service quality
- Evaluate data, information and evidence to arrive at the marketing decisions
- Better conflict management amongst departments
- Build and improve the marketing vocabulary of the participants in other departments
- Develop an understanding of the ethical issues in marketing
Organizational and Professional Benefits
The benefits that the organisation will get from this Fundamentals of Marketing Course are:
- Give a marketing perspective of the support functions to the corporate citizens
- Envisage how the focus on the very basics can contribute to expanding the brand value of the organisation
- Appreciate the decisions taken by the marketing department
- Better employee engagement
The personal benefits from this Fundamentals of Marketing program will be:
- Develop an understanding of the marketing fundamentals and terminologies
- Develop a deeper understanding of the marketing activities in the company
- Understand how one can add value to the marketing efforts
- Get a differing view of what can be done better within the respective department to contribute to the company’s brand value
- More career opportunities within the organisation
Training Methodology
To meet these objectives, this program offered by Trainingcred will include an interactive presentation, discussion and other classroom activities. Role-plays and group discussions will foster new learning to bring forth the marketing fundamentals and make the learning experience more fulfilling for the participants.
Upcoming Sessions in International Locations
Certification: Your Badge of Honor!
Upon successful completion of our Fundamentals of Marketing Training Course, you won't just walk away with newfound knowledge – you'll also snag a Trainingcred Certificate! This isn't just any piece of paper; it's your golden ticket, showcasing your expertise and dedication in Customer Service, Sales and Marketing.
Tailor-Made Course: Like a Suit, But for Your Brain!
Imagine Fundamentals of Marketing Training Course that fits your team's needs as perfectly as a tailor-made suit! That's what we offer with our bespoke training solution. We don't believe in one-size-fits-all; instead, we're all about crafting a learning experience that's as unique as your organization.
How do we do it? By diving deep with a Training Needs Assessment, we uncover the hidden gems – the skills your team already rocks at, the knowledge gaps we need to bridge, and the ambitions soaring in their minds. It's not just training; it's a transformation journey, meticulously designed just for you and your team. Let's make learning personal.
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