Marketing Communications and Media Planning Training Course
Do you want your teams to excel at developing effective communication messages for your products or services?
Do you want your teams to determine the right combination of media to achieve the goals of the campaign?
Marketing communications focuses on the business of developing messages to provide the end-user with information on products, services and ideas. The message gets further enhanced by employing media planning which focuses on delivering the message to the target audience impactfully. Successful marketing communications and media planning involves identifying, setting clear objectives and strategies to achieve business results.
| Venue Location | Duration | Language | |
|---|---|---|---|
| Nairobi, Kenya | 5 Days | English | Dates & Prices |
| Mombasa, Kenya | 5 Days | English | Dates & Prices |
| Kisumu, Kenya | 5 Days | English | Dates & Prices |
| Naivasha, Kenya | 5 Days | English | Dates & Prices |
| Nakuru, Kenya | 5 Days | English | Dates & Prices |
| Code | Start Date | End Date | Fee | |
|---|---|---|---|---|
| MCM-04 Filling Fast⚡ | Jul 15, 2024 | Jul 19, 2024 | USD. 680 | Register Individual Register Group |
| MCM-04 Filling Fast⚡ | Aug 19, 2024 | Aug 23, 2024 | USD. 680 | Register Individual Register Group |
| MCM-04 | Sep 23, 2024 | Sep 27, 2024 | USD. 680 | Register Individual Register Group |
| MCM-04 | Oct 14, 2024 | Oct 18, 2024 | USD. 680 | Register Individual Register Group |
| MCM-04 | Nov 11, 2024 | Nov 15, 2024 | USD. 680 | Register Individual Register Group |
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Transform Your Workforce
Learn emerging skills quickly with custom curriculum designed as per your needs.
Why top organizations prefer Trainingcred
- High engagement and outcome-centric learning
- Customized curriculum built with industry leaders, for industry leaders
- Hands-on exercises and industry use cases
- Strong reporting to track learning and calculate training ROI for managers
- Day 1 production ready on the completion of the training
Programs delivered as per your training needs
On Premises
Virtual Instructor-Led
Self-Paced
Blended
Modules Covered, Designed by Experts
Module 1: Relevance of Marketing Communication
- History of Marketing Communication
- The process of Marketing Communication
- Matching the message and the medium
- Audit of the process of marketing communications
- Conducting research for the needs and wants of your stakeholders
Module 2: Your Brand and Marketing Communications
- Understand the power of brand
- Envisage how to build brand loyalty
- Role of Brand Management and Communications
- Measure the results of your brand, culture and brand equity
- Developing an impactful content strategy
Module 3: Toolbox of Marketing Communication
- Lateral Thinking and Problem-Solving
- Importance of Relationship Marketing
- Integrating messages through Creative Direction and Writing
- Understand the psychology of persuasion and influence
- Understanding, Researching and Measuring Consumer Behaviour
Module 4: Media Planning and Communications Mix
- The role of social media in business
- Paid, owned and earned media
- Choosing the right channels as per customer habits and attitudes
- Customer profiling, identifying audience desire and needs
- The integrated campaign for Marketing Communications
- Media Planning, Delivery and Evaluation
Module 5: Strategy
- Strategizing for Customer Journey and Experience
- Mapping the Audience
- Budgeting against Business Objectives and Marketing Opportunity
- KPI, Measurement and Evaluation
Module 6: The Right Mix for Media
- Strategy for Multi-channel media mix
- Aligning your support functions and service centre
- Media buying
- Outsourcing to external agencies or vendors
Module 7: Action plan for Media Planning
- Planning models
- Formulating an action plan
- Metrics for evaluating the success of the media plan
- Executing and evaluating the media plan
- Formulating a plan for Marketing communications and media planning for your business
About the Training Course
This training course offered by Trainingcred Solutions will review the several marketing communications tools, and media plan that generates a detailed rationale for all media activities. This course will look at the practical aspects of modern marketing communications, development and implementation of media strategy.
Target Audience
This training will benefit the following:
- Entrepreneurs
- Marketing Directors / Managers
- Communication and PR Directors
- Advertising Professionals
- Public Relations Officers
- Sales Directors / Head / Managers
- Brand Management Professionals
- Product or Services Management Professionals
- Media Buyers
- Business Development Head / Managers
- Human Resources Professionals
- Teams responsible for formulating strategy
- Executives who want to understand the power of marketing communication and media planning
Course Objectives
Participants will achieve the following objectives by undertaking this Marketing Communications and Media Planning Course:
- Understand the Basics of Marketing Communications and Media Planning
- Get to know about the characteristic of successful campaigns- both offline and online
- Learn how to apply the principles of marketing communication and media planning to ensure that the messages are heard by both the businesses and consumers
- Create awareness and skills required to arrive at right solutions around marketing communication and media planning
- Identify, plan and implement social media strategy to maximise the returns for any campaign
- Formulate metrics for measuring the response of the audience and media accounting
- Understand how to allocate budget across traditional and digital media
- Use the data from media to develop the strategy and objectives of the media
- Gain insight into the research techniques for customer insight
- Apply the research techniques to understand the audience segmentation, targeting and positioning
- Identify strengths of a range of media
- Create strategies related to CSR
- Be able to develop the ideal communication mix for your end-user
Organizational and Professional Benefits
The organisation will get the following benefits:
- A more strategic approach and consistent policy for marketing communications and media planning
- Greater returns on investment by reduction in media spent on communication campaigns, marketing and PR
- Achieve a balanced alignment between advertising, editorial and social media campaigns
- Effective data driven communication
- Understand how to develop a marketing content of international repute
- Acquire a set of tools and metrics for greater control over the investment and results
The personal benefits the participants will incur are:
- Get a deeper insight into the process of marketing communication and media planning
- Gain skills to use a wide range of communication tools, analytics and evaluation to demonstrate skills and expertise in marketing communication and media planning
- Improved media planning abilities
- Create a positive impact of your organisation on markets
- Enhanced ability to set the strategic goals and self-confidence
- Amplify the ability to use social media and plan campaigns that work
Training Methodology
We at Trainingcred solutions will combine the elements of Marketing communication and media planning directed at selling your products or services, winning your customers and promoting loyalty. The subject-matter expert will facilitate the session which will include management games, paper-pencil exercises, activities, role plays, video clips, peer-to-peer exercises and case studies along with an interactive presentation.
Upcoming Sessions in International Locations
Certification: Your Badge of Honor!
Upon successful completion of our Marketing Communications and Media Planning Training Course, you won't just walk away with newfound knowledge – you'll also snag a Trainingcred Certificate! This isn't just any piece of paper; it's your golden ticket, showcasing your expertise and dedication in Customer Service, Sales and Marketing.
Tailor-Made Course: Like a Suit, But for Your Brain!
Imagine Marketing Communications and Media Planning Training Course that fits your team's needs as perfectly as a tailor-made suit! That's what we offer with our bespoke training solution. We don't believe in one-size-fits-all; instead, we're all about crafting a learning experience that's as unique as your organization.
How do we do it? By diving deep with a Training Needs Assessment, we uncover the hidden gems – the skills your team already rocks at, the knowledge gaps we need to bridge, and the ambitions soaring in their minds. It's not just training; it's a transformation journey, meticulously designed just for you and your team. Let's make learning personal.
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