Strategic Account Management Training Course
Do you ever wonder why some organizations succeed spectacularly in managing their key accounts while others struggle? What if you could unlock the secrets to cultivating deep, enduring, and profitable relationships with your most important clients? Dive into our Strategic Account Management Training Course, designed to transform your approach to client relationships and propel your business to new heights. This course is your gateway to becoming a top-performing strategic account manager who not only meets but exceeds client expectations, fostering both business growth and a robust professional reputation.
| Venue Location | Duration | Language | |
|---|---|---|---|
| Nairobi, Kenya | 5 Days | English | Dates & Prices |
| Mombasa, Kenya | 5 Days | English | Dates & Prices |
| Kisumu, Kenya | 5 Days | English | Dates & Prices |
| Naivasha, Kenya | 5 Days | English | Dates & Prices |
| Nakuru, Kenya | 5 Days | English | Dates & Prices |
| Code | Start Date | End Date | Fee | |
|---|---|---|---|---|
| SAM-01 Filling Fast⚡ | Jul 15, 2024 | Jul 19, 2024 | USD. 680 | Register Individual Register Group |
| SAM-01 Filling Fast⚡ | Aug 19, 2024 | Aug 23, 2024 | USD. 680 | Register Individual Register Group |
| SAM-01 | Sep 16, 2024 | Sep 20, 2024 | USD. 680 | Register Individual Register Group |
| SAM-01 | Oct 21, 2024 | Oct 25, 2024 | USD. 680 | Register Individual Register Group |
| SAM-01 | Nov 18, 2024 | Nov 22, 2024 | USD. 680 | Register Individual Register Group |
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Transform Your Workforce
Learn emerging skills quickly with custom curriculum designed as per your needs.
Why top organizations prefer Trainingcred
- High engagement and outcome-centric learning
- Customized curriculum built with industry leaders, for industry leaders
- Hands-on exercises and industry use cases
- Strong reporting to track learning and calculate training ROI for managers
- Day 1 production ready on the completion of the training
Programs delivered as per your training needs
On Premises
Virtual Instructor-Led
Self-Paced
Blended
Modules Covered, Designed by Experts
Module 1: Fundamentals of Strategic Account Management
- Defining Strategic Account Management
- The Importance of Key Accounts
- Differences Between Traditional and Strategic Account Management
- Assessing Account Potential
Module 2: Understanding the Client
- Mapping the Client Organization
- Identifying Key Decision-Makers
- Understanding Client Needs and Objectives
- The Art of Building Trust and Rapport
Module 3: Strategic Planning for Key Accounts
- Developing a Strategic Account Plan
- Setting Short and Long-Term Goals
- Customizing Solutions for Maximum Impact
- Tools and Techniques for Account Planning
Module 4: Relationship Management Strategies
- Effective Communication Techniques
- Conflict Resolution in Account Management
- Maintaining Engagement Over Time
- Leveraging Customer Feedback for Improvement
Module 5: Negotiation Skills for Account Managers
- Principles of Effective Negotiation
- Preparing for Key Negotiations
- Tactics for Win-Win Outcomes
- Negotiating with Different Cultures
Module 6: Driving Growth Within Key Accounts
- Identifying Upsell and Cross-sell Opportunities
- Strategic Use of Promotions and Discounts
- Collaborative Innovation with Clients
- Case Studies on Account Growth Success
Module 7: Leveraging Technology in Account Management
- CRM Tools and Their Strategic Use
- Data Analytics for Account Decision Making
- Technology for Enhanced Communication
- Automation Tools to Streamline Account Processes
Module 8: Risk Management in Account Management
- Identifying and mitigating risks in key account relationships
- Developing contingency plans for account management
- Legal and ethical considerations in strategic account management
About the Training Course
This comprehensive course equips participants with advanced strategies and practical tools to manage and grow strategic accounts effectively. It combines theoretical knowledge with real-world applications, focusing on building long-term client relationships that drive success and growth.This course is your gateway to becoming that influential figure, armed with an arsenal of skills that will set you apart in the competitive landscape of account management.
Why should you join this course? We’re going beyond the basics. This course is crafted to dive deep into the art and science of strategic account management. It’s about building a profound understanding of your clients' worlds and aligning your strategies seamlessly with their objectives.
Target Audience
This course is ideal for:
- Account Managers
- Sales Representatives
- Business Development Professionals
- Customer Success Managers
- Senior Management involved in client engagement strategies
Course Objectives
At the end of this training course, delegates will be able to:
- Develop a deep understanding of strategic account management fundamentals.
- Acquire skills to analyze and maximize account potential.
- Learn techniques for effective stakeholder communication and negotiation.
- Enhance capabilities in managing and expanding client portfolios.
Organizational and Professional Benefits
Professional Benefits
- Mastery of skills to manage key accounts strategically.
- Enhanced negotiation and communication abilities.
- Improved capability in generating and executing account growth plans.
- Increased recognition and career advancement opportunities within the organization.
Organizational Benefits
- Strengthened client relationships leading to increased loyalty and retention.
- Higher profitability through strategic account enhancement.
- Enhanced reputation through superior account management practices.
- Improved team performance and collaboration in managing major accounts.
Training Methodology
Our interactive and practical training approach includes:
- Interactive workshops focusing on real-life scenarios and solutions.
- Group discussions to enhance learning through peer insights.
- Role-playing sessions to practice negotiation and client interaction.
- Continuous assessment to monitor progress and reinforce learning.
Upcoming Sessions in International Locations
Certification: Your Badge of Honor!
Upon successful completion of our Strategic Account Management Training Course, you won't just walk away with newfound knowledge – you'll also snag a Trainingcred Certificate! This isn't just any piece of paper; it's your golden ticket, showcasing your expertise and dedication in Customer Service, Sales and Marketing.
Tailor-Made Course: Like a Suit, But for Your Brain!
Imagine Strategic Account Management Training Course that fits your team's needs as perfectly as a tailor-made suit! That's what we offer with our bespoke training solution. We don't believe in one-size-fits-all; instead, we're all about crafting a learning experience that's as unique as your organization.
How do we do it? By diving deep with a Training Needs Assessment, we uncover the hidden gems – the skills your team already rocks at, the knowledge gaps we need to bridge, and the ambitions soaring in their minds. It's not just training; it's a transformation journey, meticulously designed just for you and your team. Let's make learning personal.
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