Strategic Brand Management Training Course
Picture this: you're the architect of a brand's destiny, holding the power to shape its identity, influence perceptions, and build an empire of loyal followers. But how do you harness this power? How do you transform a simple name or logo into a story that resonates with millions?
In this course, we'll embark on a journey through the vibrant landscape of branding. You'll learn how to weave the threads of vision, values, and voice into a compelling brand narrative. We'll dive into the psychology of consumer behavior, unlock the secrets of brand positioning, and explore innovative strategies to make your brand shine in a crowded marketplace.
| Venue Location | Duration | Language | |
|---|---|---|---|
| Nairobi, Kenya | 5 Days | English | Dates & Prices |
| Mombasa, Kenya | 5 Days | English | Dates & Prices |
| Kisumu, Kenya | 5 Days | English | Dates & Prices |
| Naivasha, Kenya | 5 Days | English | Dates & Prices |
| Nakuru, Kenya | 5 Days | English | Dates & Prices |
| Code | Start Date | End Date | Fee | |
|---|---|---|---|---|
| SBM-02 Filling Fast⚡ | Jul 22, 2024 | Jul 26, 2024 | USD. 680 | Register Individual Register Group |
| SBM-02 Filling Fast⚡ | Aug 19, 2024 | Aug 23, 2024 | USD. 680 | Register Individual Register Group |
| SBM-02 | Sep 16, 2024 | Sep 20, 2024 | USD. 680 | Register Individual Register Group |
| SBM-02 | Oct 14, 2024 | Oct 18, 2024 | USD. 680 | Register Individual Register Group |
| SBM-02 | Nov 18, 2024 | Nov 22, 2024 | USD. 680 | Register Individual Register Group |
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Transform Your Workforce
Learn emerging skills quickly with custom curriculum designed as per your needs.
Why top organizations prefer Trainingcred
- High engagement and outcome-centric learning
- Customized curriculum built with industry leaders, for industry leaders
- Hands-on exercises and industry use cases
- Strong reporting to track learning and calculate training ROI for managers
- Day 1 production ready on the completion of the training
Programs delivered as per your training needs
On Premises
Virtual Instructor-Led
Self-Paced
Blended
Modules Covered, Designed by Experts
Module 1: Introduction to Strategic Brand Management
- What is strategic brand management and why is it important?
- The evolution of branding in the digital age.
- Principles of brand identity and positioning.
Module 2: Building and Sustaining Brand Equity
- How do you measure and manage brand equity?
- Techniques for building strong brand associations.
- Strategies for sustaining long-term brand equity.
Module 3: Brand Communication and Engagement
- Crafting effective brand communication strategies.
- Utilizing digital platforms for brand engagement.
- Managing brand touchpoints across customer journeys.
Module 4: Brand Positioning and Repositioning
- Techniques for effective brand positioning.
- Strategies for brand repositioning in response to market changes.
- Case studies of successful brand positioning and repositioning.
Module 5: Managing Brand Portfolios
- Strategies for managing multiple brands within a portfolio.
- Balancing brand synergy and differentiation.
- Best practices for brand extension and co-branding.
Module 6: Global Branding and Cultural Considerations
- Challenges and strategies for global brand management.
- Understanding cultural nuances in branding.
- Adapting brand strategies for international markets.
Module 7: Brand Crisis Management
- Preparing for and managing brand crises.
- Strategies for reputation management and recovery.
- Learning from case studies of brand crisis management.
Module 8: Future Trends in Brand Management
- Emerging trends and innovations in brand management.
- Preparing for the future of branding in a digital world.
- Staying ahead in the rapidly evolving field of brand management.
About the Training Course
Are you ready to dive deep into the world of strategic brand management? Do you want to learn how to build, manage, and evolve brands in a way that resonates with your audience and stands the test of time? Welcome to our Strategic Brand Management Training Course, designed to empower professionals with the skills and insights needed to manage brands strategically in today's dynamic market environment.
This course offers an in-depth exploration of strategic brand management, focusing on building and sustaining strong brands that drive business growth. Participants will learn about brand positioning, identity, and equity, as well as strategies for brand communication and evolution in response to market changes. The course outline is designed to offer a comprehensive, engaging, and interactive learning experience, integrating practical insights with theoretical knowledge in strategic brand management.
Target Audience
This course is ideal for:
- Marketing and brand managers seeking to deepen their expertise.
- Business leaders and entrepreneurs aiming to build strong brands.
- Advertising and PR professionals involved in brand communication.
- Sales managers interested in leveraging brand strength for sales growth.
- Professionals aspiring to a career in strategic brand management
Course Objectives
By the end of this course, participants will:
- Understand the fundamentals of strategic brand management and its business implications.
- Learn the processes of creating and maintaining a strong brand identity.
- Gain insights into managing brand equity and positioning.
- Develop skills for effective brand communication and engagement.
- Explore the latest trends and best practices in brand management
Organizational and Professional Benefits
Organizations will benefit by:
- Developing a cohesive and effective brand strategy aligned with organizational goals.
- Enhancing brand visibility and recognition in the market.
- Improving customer loyalty and brand advocacy.
- Gaining a competitive edge through innovative brand management practices.
- Building a knowledgeable team capable of steering the brand towards sustainable growth.
Participants will gain:
- Comprehensive knowledge of strategic brand management concepts.
- Improved skills in brand analysis and strategy development.
- Enhanced ability to craft compelling brand narratives.
- Insights into measuring and maximizing brand equity.
- Confidence in managing brand challenges and opportunities
Training Methodology
This course includes:
- Interactive training sessions led by brand management experts.
- Case studies and real-world examples of successful brand strategies.
- Group activities and discussions to enhance learning through collaboration.
- Experiential learning exercises based on adult learning methodologies
Upcoming Sessions in International Locations
Certification: Your Badge of Honor!
Upon successful completion of our Strategic Brand Management Training Course, you won't just walk away with newfound knowledge – you'll also snag a Trainingcred Certificate! This isn't just any piece of paper; it's your golden ticket, showcasing your expertise and dedication in Customer Service, Sales and Marketing.
Tailor-Made Course: Like a Suit, But for Your Brain!
Imagine Strategic Brand Management Training Course that fits your team's needs as perfectly as a tailor-made suit! That's what we offer with our bespoke training solution. We don't believe in one-size-fits-all; instead, we're all about crafting a learning experience that's as unique as your organization.
How do we do it? By diving deep with a Training Needs Assessment, we uncover the hidden gems – the skills your team already rocks at, the knowledge gaps we need to bridge, and the ambitions soaring in their minds. It's not just training; it's a transformation journey, meticulously designed just for you and your team. Let's make learning personal.
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